Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Brand Design & Strategy
We create powerful brands that generate success through psychological and social connectivity.
A brand is not just the name of your business, your logo, and your Corporate Identity Manual. It is your letter of introduction. It is precisely that set of factors, characteristics, and attributes that distinguish you and make you unique in the eyes of potential consumers of your products or services.
A powerful brand is your main Promise of Benefit for the client. Positioning your brand means getting you identified among your competitors and earning followers for a lifetime. If the market recognizes the attributes of your brand and associates them with the solution of their needs or their aspirations, then they will have woke a great part of the way that leads them to the purchase decision.
Therefore, your brand becomes a critical element to achieve the success and sustainable development of your business.
Rank Greater in Search Engines. Get traffic that converts. Optimize your content for better visibility.
SEO means for Search Engines Optimization and embodies the process of improving the visibility and positioning of your website in the Google search pages results, in Bing and other search engines. For this purpose, it’s required a methodology that includes strategies, techniques, and tools that optimize the process.
It is not enough to have a good website. If they do not find you, it’s as if you did not exist. The compass that helps netizens navigate to your digital pages is SEO, whose results are reflected in the relevance of your content for your potential customers and above all, in the User Experience that you are able to generate and that Google values so much.
SEO is neither the magic wand nor the cure for all evils, but without great SEO it is almost impossible to achieve success today.
Social Media Management
Access the social management tools that can improve your efficiency, and over time get you better results.
The management of Networks or Social Media, better known as SMM by its acronym in English is the process of managing your content and interactions through different social channels such as Facebook, Linkedin, Twitter, Instagram, Youtube, and others. And also to manage and promote the commitment to your brand and what you do among the users of those channels.
That’s why in the first place, it’s not about just making comments, uploading images and distributing articles. It is a planned, measurable, controlled and replicable process that systematizes the presence of your brand in social media, identifies the perception that is created on it and generates actions to maximize the impacts on your potential buyers.
Developing an adequate digital social management strategy is an unavoidable imperative of the new times.
Discover your unknown audience. Understand your customers on a deeper, richer level than ever before.
All the interactions of your business in the physical and digital world generate “data“: tiny particles of information that only take on a management sense when you see them as a system and in the dynamics of their interdependence. They allow you to know your audience, redefine your goals, translate the data into actions, correct the course and trace the following steps.
A Digital Marketing strategy would be not only incomplete but also partially useless if it is not accompanied by an adequate Audience Analysis, seen not only as isolated snapshots of your business and its users but as development trends that mark your course and the necessary adjustments.
It is a process that requires Intelligence and Tools and where the analytical capacity is sometimes mixed with the instinct and the “smell“.
Maximize Open Rates. Convert prospects into customers and turn one-time buyers into loyal fans.
In the field of Marketing, few tools are as effective as the communication that you can establish with your prospects and customers through email. The creation of commercial campaigns using email and their efficiently and effectively design is a basic condition for increasing your sales and product lines expansion.
Its advantage over Social Networks is that you can reach your target audience in a direct, more personal way, not only to transmit your messages but also to establish a dialogue with them, get to know them better -what they need and what they breathe-, and generate what everyone wants and what makes the difference between a mediocre business and an exceptional one: Loyalty.
Effectively using this resource requires the appropriate tools, planning, and control in the execution.
Write compelling copy. Strategically deliver words that get people to take some form of action.
If your texts (on your website, in your marketing campaigns, in your emails, etc.) fail to convey the quality, uniqueness, benefits, and value of your products or services, everything else you have done is like plowing in the sea. In digital business or where it has a strong digital presence, Content is King, but WELL WRITTEN content.
You can create the most beautiful website on the Internet with the hope that it will help you increase your sales, but if your content does not convey the correct messages, if it does not “speak the same language” of your prospects, or it generates the wrong impression, you will not achieve your goals, you will not generate the necessary trust for someone to buy from you using a computer.
Your texts have to be able to explain the benefits very well, to generate trust in those who read them and to turn visitors into customers for life.
The key to success is not in creating a beautiful, and even functional, website, but in the consistent design and development of a Dynamic Digital Presence. When people go to the Internet they look for information and solutions to needs and problems, so your site and your pages in Social Networks must guarantee the maximum possible combination of Beauty with Functionality.
If something differentiates Neo Citizens Consulting from other agencies is that often those who understand Marketing are not well versed in Web Design, and vice versa. We are experts in Marketing with a varied experience in multiple sectors and countries, and we learned the art of designing websites that sell, that convert, that work for you 24/7.
Your site must show in all its splendor the identity of your brand and your ability to serve your target market.
The Hispanic market not only covers almost 500 million people between Spain and Latin America, but it is the fastest growing in the United States, surpassing the 55 million mark right now and showing a sharp growth trend in the next 15- 20 years, when the figure of 100 million people and an important purchasing power will be around.
Today every website should ideally be in several languages, but it is inexcusable that it is not translated into Spanish. Now, Marketing translations are very different from those that Google gives you or even a professional translator not specialized in the twists and turns of the positioning of a brand and sales messages.
To advance, you need not only someone who knows the Spanish language very well, but also someone who knows the Digital World very well, and of course, of someone who knows how to convert visitors into buyers.